// THE WORK
Every piece starts with an existing garment and is given a second life through alteration, deconstruction, and rebuilding. The goal isn't simply to customise clothing, but to create something reborn, turning the familiar into something strange, expressive, and entirely new.
Drawing inspiration from grunge, punk, alternative fashion, underground subcultures, and creature aesthetics, Bad Juju exists somewhere between streetwear and self-expression. The garments are designed for people who feel most at home standing slightly outside the norm.